Joshua Porter - Bokardo.com design
Humans are social beings. One of the largest driving forces behind consumer choices is consumer product reviews.
"In the online world businesses have the opportunity to develop very deep relationships with customers, both through accepting preferences of customers and then observing their purchase behavior over time, so that you can get that individualized knowledge of the customer and use that individualized knowledge of the customer to accelerate their discovery process." Jeff Bezos - Amazon.
This quote is very interesting in terms of ITG, though we aren't a business I see that the model above is something we do relatively well. Can you see our site providing that Amazon functionality: "Faculty who like assessments also like clickers!" Seriously, we build deep relationships with our clients, observing behavior and anticipating research and teaching needs. ITG Rocks.
The idea of social design continues to grow, the social web keeps the group in direct contact with people who make it successful. Here's an idea for our website, why not allow faculty to blog about their experiences on our site...don't know how we would entice them to do so but maybe we could come up with some incentive, linden dollars? Or perhaps student worker time? This content will amplify client opinions and provide us with data we can use to a) get funding for more projects and b) market our group. One thing is clear from the current uses of social web sites, there has to be a value to the user other than just giving it away. I think that is why blogging works so well in courses, the value here seems to be a sense of community, a place where students can measure themselves against one another and the nod toward self-actualization in a public arena. My story means nothing unless I tell it to you.
By moving away from supporting standard services such as Classes, ITG took the right step toward providing our clients with opportunities to meet the goals of scholarship. Maslow's hierarchy of needs (which looks like a pyramid, btw) has at its base physiological needs and safety, once these needs are met we move upward toward love, esteem and self-actualization. By getting out of the tier one support base we can now help our clients address pedagogy issues.
Tips about creating a social web experience.
1. There are two questions that should be asked, a) What activity are we trying to support in our design? b) What are the motivatings for people to participate?
2. The environment of the interface (what the software or the web design lets the user do) affects the outcome.
3. Enabling identity (vs. anonymity) creates a more trustworthy community. Social web space needs an editor and people have more at stake when their identity is associated with their opinions.
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